GETTINg Traction
The Outcome
INCREASED brand awareness, customer acquisition and retention.
Traction is growth.
I will create compelling, long term brand strategies and tactical marketing plans with strong KPIs, bespoke to your business. This is an essential process for any company, regardless of current size, that wants to build and retain their customers and increase sales.
Listed below are some of the key traction channels that can, when used effectively, build sales. I can help demystify these tried and tested methods and build a strategy that will work for your company.
Social AdS
Social ads with clear, measurable KPIs established at the start.
Tests on creative and formatting to optimise your budget and appeal to your ideal customer.
Strategies to turn cold audiences into hot leads across Facebook and Instagram.
Power hour sessions with your marketing manager to ensure your current set up is effective also available.
Email Marketing
Newsletters are one of the most cost effective way of talking to your customers. Tie in with your social ads to grow your database.
Set up strong automated email workflows to build up customer trust, community and retention.
Advice on segmentation and targeting within your database.
Delivery
Delivery marketing strategies for new or existing territories.
Advice on improvements that could be made to your 3rd party profiles based on competitors, menu, pricing, customisation, up-selling, copy and photos.
Business Development
Reach new audiences by establishing strong brand partnerships with local businesses, complementary brands and suppliers that share the same ethos and vision.
Enlist charity partners that resonate with your customer and company values.
Offline Activity
Advertising via direct mail (yes, it still works), carefully specified poster sites, unconventional PR stunts and events.
Let’s find where your competitors aren’t and own the space.
Let me introduce you to my friends…
P.R. PROS
We’ll bring the hype.
Tying in with key marketing messages and strategy throughout the year so that there is strong consistency to build ambassadors and interest.
Search Engine Optimisation ENTHUSIASTS
Get your location ranking in the top 3 area on Google Maps and then into first for all relevant keywords.
33% of clicks happen on these featured brands. Average of 7% conversion from click to action.
Following an audit, your website and meta data will be optimised to achieve most prominence. A 1-3 month process that will have you climbing the Google algorithm to success.
PHOTOGRAPHY FANATICS
Thumb stopping photos are essential for an online world. Your delivery profile is your shop window and social media is relentless.
Are you looking good enough to eat?