NICE to meet you.
Hi, i’m Sarah.
I’m an independent marketing strategist with 13+ years exclusively within the hospitality industry. I have influenced over 50 brands in my career to date and achieved growth in both sales and profit for those I’ve worked with.
I help founders and business leaders attract more customers to their food businesses. I turn these customers into ambassadors and keep them coming back for more. This is done by creating and enhancing concepts that will appeal to your audience. It’s through accurate brand positioning, thoughtful marketing strategies and sales generating tactics.
I’ll cut through the noise, save you time and - ultimately - money.
I’ve worked across multi-sectors from QSR and casual dining, to high end restaurants and premium bars. I’ve held positions in-house with large corporate companies as well as start ups and independent businesses, harnessing the best way to work for maximum results.
I set up my own consultancy in 2016 and have built up a tool kit of tried and tested methods for success that can be adapted to suit the needs of many different hospitality businesses. I keep my ear to the ground and stay on top of market and consumer trends.
Prior to stepping out on my own, I was Head of Marketing at Comptoir Group where I set up the marketing division from scratch, provided structure, built a team and helped grow the UK’s leading Lebanese restaurant chain. Prior still, I worked at The Restaurant Group producing marketing strategies and tactical plans for over 30 brands simultaneously within the UK airports. I created brands fit for niche audiences and worked with franchise partners to ensure their vision was expressed fully and coherently. I worked across multi-categories in complex trading environments with a lot of different stakeholders to appease.
I have a real passion for sustainability within restaurants. I believe, quite simply, that things can be done better. I can help your business become industry recognised with a strong and clear sustainability strategy in place in alignment with the UN’s Sustainable Development Goals, having been trained in this framework. I can also help you shout about this to the hilt in order to appeal to a wider, more thoughtful customer base, as well as future investors, landlords and team members alike.
For a more detailed look at my experience, please connect with me on LinkedIn - or just ask.
If you’d like to arrange a chat to see if we’d be suited to work together please email me here.