Sustainability Strategy

The Outcome

Increased consumer trust, ambassadors who shout about you, brand longevity, investor appeal and profitability.

The Sustainable Development Goals (SDGs) are global goals set out by the UN (and agreed by 193 countries). They are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity. Businesses all over the world are implementing them into their social responsibility strategies including, most recently, Greggs.

I have been trained specifically to apply the UN’s Sustainable Development Goals into planet-friendly strategies that food businesses can adopt easily for maximum impact and minimal interruption.

I will help you set achievable targets that everyone can work towards together over a time that suits the business. There’s no judgement on the situation that you start from.

Stage 1:

Understanding the SDGs

 

I will take you through each goal and we’ll assess the relevance of it to your business

We will look at companies who are already using this framework (eg. McDonalds, Greggs, Oatly - as well as fashion brands such as UGG) and see what we can learn from them.

We will delve into where improvements could be made and any quick wins that might be available.

 

Stage 2:

Defining Priorities

 

This is where we will define the goals that are most suited to your business. This work is to help you improve, not call you out for anything that you might be doing wrong.

Let’s find the goals you can have the biggest impact on and start from there.

 

Stage 3:

Setting Goals

 

Goal setting is critical to success. I will suggest targets for your company that we can all agree.

By aligning company goals with the SDGs, we can demonstrate your commitment to sustainable development and later devise ways best to communicate this to the world.

 

Stage 4:

Integrating

 

I will present what has been agreed in an easy-to-understand format - no jargon! This will be a document that can be shared with the wider team as well as during inductions for new employees.

 

Stage 5:

Telling people!

 

Whatever your motivations are for introducing a sustainability strategy into your business, it’s definitely something that needs to be communicated well to everyone outside of your team.

Gen Z are coming into workforce and care more about sustainability than already switched on millennials which means that any brand that wants to be around for a while needs to think about their impact on our planet.