The Growing Importance of Sustainability in the Dining Sector

Restaurants that prioritise and transparently communicate their sustainability efforts are uniquely positioned to attract and retain an increasingly eco-conscious customer base.

When you GET UNTANGLED, you get more than JUST CLARITY, and strategy — you get results that matter:

  • Clarity & Standout: a brand story and positioning that cuts through the noise.

  • Commercial Growth: campaigns that don’t just look good but drive revenue and loyalty.

  • Authentic Credibility: sustainability storytelling that avoids greenwashing and wins trust with press, guests, and teams.

  • Industry Recognition: positioning that attracts awards, media features, and top talent.

  • Internal Alignment: leaders and teams confident, inspired, and pulling in the same direction.

  • Senior-Level Expertise, Flexible: access to creative sustainability leadership without the £80–120k cost of a full-time hire.

Financial Outcomes

  • Getting Untangled means sustainability isn’t a cost centre — it’s a growth driver. Clients see:

  • Increased revenue through campaigns that attract values-driven consumers willing to pay more for brands that align with their beliefs.

  • Higher customer retention and loyalty, lowering acquisition costs.

  • Improved team retention and engagement, reducing recruitment and training costs.

  • Competitive advantage in tenders and partnerships, where sustainability credentials influence buying decisions.

  • Media coverage and PR value from authentic, newsworthy sustainability stories.

  • Access to new funding or investment opportunities linked to ESG performance.