Sustainability: LOUD & PROUD

The Outcome

Increased consumer trust, ambassadors who shout about you, brand longevity, low staff turnover, investor appeal and profitability.

HOSPITALITY BUSINESSES: WHERE DO YOU STAND?

In my experience, hospitality businesses typically fall into one of four groups:

  1. Leaders: You’ve nailed planet-friendly practices and know how to communicate them effectively. You don’t need my help.

  2. Undercover Heroes: Your sustainability efforts are solid, but you struggle to tell the story in a way that resonates with your guests.

  3. Aspiring Change-makers: You’re eager to improve but need guidance on strategy, implementation, and how to share your journey.

  4. The Unmoved: If sustainability isn’t on your radar, you’re likely to face challenges in a world increasingly focused on the climate crisis. Let’s agree to disagree on this one.

If you see yourself as an undercover hero or an aspiring change-maker, I can help you with:

  • Strategy & Implementation: Tailored plans to drive measurable improvement.

  • Practical Tools: Supplier and sourcing templates to streamline your efforts.

  • Guidance: Support with Sustainable Restaurant Association applications.

  • Guest-Focused Communication: Crafting messages that inspire and connect across menus, CRM, digital.

  • Team Engagement: Building an internal culture of care that attracts top talent and reduces staff turnover.

Let’s collaborate to refine or develop a strategy that builds on what you’re already doing—or help you get started if you’re not sure where to begin. We’ll start by identifying small, practical changes that can be seamlessly woven into your day-to-day operations.

I understand often a big challenge often lies in getting everyone on board. Shifting behaviours in a fast-paced, high-pressure environment can feel daunting, but this is where culture plays a pivotal role.

Here are my Four Pillars for Success

COMMUNITY

 

Forging meaningful connections with your local and wider community is an important part of being an ethos-led business. It’s taking a holistic approach and understanding that we all fit together.

Build partnerships with suppliers and collaborators whose values align with yours.

When your guests and advocates see their values reflected in your business, they’ll champion your brand, leading to better reviews, more repeat visits, and authentic word-of-mouth marketing.

 

CULTURE

 

Recruit with intention and attract people who share your eco-ethos. From crafting compelling job ads to onboarding with purpose, your recruitment process should reflect what makes your business stand out.

Once your team is on board, focus on nurturing their engagement by consistently reinforcing your values and fostering a workplace they’re proud to be part of and want to be at for a long time.

 

CUSTOMERS

 

Your sustainability efforts matter—let’s make sure your guests know why.

We’ll identify what resonates most with them and how to communicate your impact in a way that builds trust, connection, and loyalty.

We’ll look at all channels of communication from on-site (menus, a boards etc), to social media, website and CRM.

 

CARE

 

How you approach the small things reflects your commitment to the big picture.

From ingredient sourcing to kitchen practices, every aspect of your operations contributes to your story.

Let’s refine these details to align with your values and delight your guests.