Strategy

Successful marketing strategies for new openings plus continuation of support for existing sites resulted in an increase of Group sales by 35% & EBITDA by 163% in 12 months.

-(Comptoir Group)

26.34% growth of the database due to strong partnerships with the likes of Abel & Cole.

-(Cookery School at Little Portland Street)

Targeted press inclusions in London centric, leading publications and websites such as Metro Newspaper (circulation 1,474,383), Hot Dinners (335,000), Courier (50,000), LOTI (500,000).

-(Flat Earth Pizzas)

196% immediate uplift due to intelligent menu engineering, coordinating range improvement, adjusting price and improving design.

-(Comptoir Group)

Sustainability

2 awards won within 18 months for industry leading sustainability efforts.

-(Flat Earth Pizzas)

1.25 tonnes of CO2 saved by displacement of fossil fuel and diversion from landfill during first 6 month residency due to food waste procedures in place.

-(Flat Earth Pizzas)

Zero to landfill.

-(Flat Earth Pizzas)

Building Sales

37% increase of e-commerce sales compared to previous year.

-(Cookery School at Little Portland Street)

25% monthly increase following implementation of initiatives within a specific category.

-(HOP Vietnamese)

35% increase in sales of struggling sites in a month through successful local marketing, building relationships and raising brand awareness. 51% in 2 months.

-(Comptoir Group)

17% increase in specific site averages sales, hitting weekly target.

-(HOP Vietnamese)

Delivery and 3rd Parties

355% increase of delivery sales generated in lockdown.

-(Flat Earth Pizzas)

31% sales increase in 3 months through seeking opportunities with 3rd parties.

-(Comptoir Group)

143% increase of 3rd party order volume in lockdown 3 V lockdown 1 in comparable weeks.

-(Flat Earth Pizzas)

1 of the 3 independent London brands featured in Deliveroo’s #LoveYourLocal campaign generating 1.3k views on one instagram post alone (the 3rd highest in their series).

-(Flat Earth Pizzas)

Brand Positioning

120% combined LFL sales following rebranding of 2 locations.

-(Bob’s Cafe)

164% increase in social following as a result of carefully targeting appropriate market.

-(Bob’s Cafe)

Website Design, Build & CRM

598% increase in web visits; 672% increase in page views in one month.

-(Flat Earth Pizzas)

Doubled website performance of unique visitors, visits and page views in first 3 months.

-(The Plough)

640% growth of traffic to the website from Instagram in Y1, a subsequent increase of 128.15% in Y2

-(Cookery School at Little Portland Street)

10% increase in search results via Google Business.

-(The Plough)