NEW Concept Development

The Outcome

An explored concept succinctly defined on paper.

This brand positioning will inform strategy and marketing going forward.

Bring your idea to life.

Through a series of workshops and thought sessions we will create a brand from scratch - virtual or otherwise.

We’ll work out a strong brand positioning so that you know exactly where you stand: the audience to target; the values to live by.

You will finish with a clear, concise brand proposition that will act as your bible for future decisions, keeping your vision on track.

Stage 1:

Concept Definition Workshop

 

All key stakeholders to attend.

Discussion points: 

  • Food and drink vision 

  • What do you stand for / against?

  • Target customers

  • Essence

  • Competitors

  • Day parts to own

  • Regional differences

 

Stage 2:

Research

 

I will explore the following:

  • Competitors

  • Audience

  • Market

  • Delivery

 

Stage 3:

Present Findings

 

Presentation to stakeholders of everything discussed so far, distilled into digestible, impactful chunks covering:

i) Internal brand

  • Purpose

  • Vision

  • Values 

ii) Positioning

  • Audience

  • Competitors

  • Difference

 

Stage 4:

Brand Expression Workshop

 

By now we’ll have an agreed direction of the brand with a really strong understanding of why it exists and who it exists for. This stage is to bring it to life.

We will cover:

i) Character

  • Personality

  • Tone of voice

ii) Verbal expression

  • Core message

  • Story telling

  • Name / tagline / promise 

 

Stage 5:

Present Findings

 

Final presentation of the entire brand work.