We help food and hospitality brands make sustainability simple, profitable, and inspiring — with strategy, creativity, and impact you can measure.

Running a food business is tough — we know that first-hand.

You already know sustainability matters — to your guests, your team, and your bottom line.

So, which camp do you fall into?

  1. Aspiring Change-makers

    You’re ready to start your sustainability journey but don’t know where to begin. You need help building a clear, actionable strategy.

  2. Well-Intentioned Implementers

    You know what you want to do and why, but need support getting it over the line. The intention is there, but time and expertise are in short supply.

  3. Undercover Heroes

    You’re already making progress but struggle to share your story confidently. You want to communicate your efforts without sounding corporate or “greenwash-y,” and finally get recognition for the work you’re doing.

Whichever way, good intentions aren’t enough — you need a plan that drives real growth.

Our Solution

At Untangled, we bridge the gap between doing and telling.

  • Sustainability Strategy
    Tailored roadmaps, supply chain support, and measurable KPIs.

  • Creative Storytelling
    Campaigns, messaging, and brand refreshes that connect with your guests and inspire your team.

  • Ongoing Advisory
    Fractional sustainability leadership, mentorship, and long-term guidance.

Your Result:

More guests, more loyalty, and more growth.

We’ll help you cut costs, boost revenue, and stand out from the competition by making sustainability simple, credible, and profitable.

Who’s Untangled?

We’re not just consultants. We’re restaurateurs who have put our money where our mouths are.

  • Sarah Brading, Director

    Sarah knows first-hand what it takes to run a restaurant that’s both commercially successful and genuinely sustainable. As co-founder and sustainability lead at Flat Earth Pizzas — named one of London’s top three most sustainable restaurants by Time Out — she embedded practices that earned a coveted 3-Star Sustainable Restaurant Association rating, the only independent pizzeria to achieve it.

    Named a Sustainability Trailblazer in CODE Hospitality’s Women of the Year 2024, Sarah now helps hospitality and lifestyle brands turn sustainability from a challenge into a competitive advantage — blending 15+ years of strategic insight and brand-building know-how to drive measurable impact and authentic growth

  • Rich Baker, Advisory Partner

    Rich brings 30+ years of hospitality leadership, including as CEO of a quick-service burrito brand with revenues of up to £100M. A proven expert in scaling multi-site operations, he has built high-performing teams and delivered growth at pace.

    As chef and co-founder of Flat Earth Pizzas in Bethnal Green, he pioneered a new approach to pizza with meat-free menus, responsibly sourced ingredients, and inventive toppings that reduce waste while delighting guests.

    At Untangled, Rich offers clients strategic insight, operational know-how, and mentorship, adding credibility, real-world experience, and tangible value to every project.

Get Untangled

  • Proven track record in both hospitality operations and brand-building

  • Deep understanding of consumer trends (Gen Z, Gen Alpha, and beyond)

  • Recognition from press and industry leaders for sustainability innovation

  • A balance of strategic thinking, creativity, and commercial know-how

Together, we blend deep sustainability expertise with creative brand-building and commercial acumen.

What You’ll Get:

  • More Customers & Loyalty – Win eco-conscious guests and keep them coming back.

  • Revenue Growth – Premium pricing and higher spend through visible sustainable value.

  • Operational Savings – Cut costs with smarter sourcing, less waste, and leaner systems.

  • Marketing Edge – Tell your story in a way that excites press, guests, and teams.

  • Future-Proofing – Stay ahead of regulations and consumer demand.

  • Engaged Teams – Attract and keep team members who care about making a difference

“Sarah has an intrinsic understanding of our ethos and what we are trying to achieve and works hard to help us keep this at the heart of all that we do.

Through marketing strategies that she has employed, she has helped increase our reach and bring in new business to Cookery School.

She keeps up with current thinking and uses any opportunities that she can to further enhance the business.”

-Rosalind Rathouse, founder, Cookery School at Little Portland Street

“Absolutely fantastic to work with.

Sarah was absolutely fantastic to work with delivering a really impactful website very smoothly and in a very short space of time.

We are absolutely thrilled with the final site and would recommend Sarah to any other businesses looking to get a presence on the web.

We would love to work with her again on future marketing projects.”

-Debs Croshaw - founder, Filthy Buns + Client Director, Spinnaker PR

“Sarah’s been vital in supporting my vision for the company, helping me grow the business and innovate.

She’s super efficient, persistent and provides many thought-provoking opinions. Sarah has never let me down.”

-Paul Hopper - founder, HOP Vietnamese